Search Optimization

What good is having a website if no one can find it?

Search Engine Optimization is the process of configuring a website in order for search engines to properly read the site, understand what it’s about, and rank the site according to it’s related keywords & content.

Search engine optimization can be broken into two distinct categories On Site Optimization and Off Site Marketing

Our On Site optimization services include “friendly” website coding which gives the search engines easy access and navigation to your entire site.  We work with you to identify the keywords you want your site ranking for, and tweak the content to reflect these keywords, which will help boost your search engine rankings.  However, even though a web site might be indexed for the correct phrases this does not mean the site will be listed on the 1st page of the results for that keyword phrase automatically.  That is where we implement off site marketing tactics to help web sites to gain first page results.

20% of search engine marketing is  on site optimization.  The remaining 80% is  off site marketing.

Off site marketing includes services and strategies performed outside of your site that helps search engines recognize and rank your website .  Search engines constantly strive to display the most relevant search results when a user searches for specific keywords.  The search engines like quality websites, with good content.  They also like it when other related sites of good quality link back to your site.  This “backlinking” shows the search engines that other sites think your site is important, so the search engines take this into account when ranking your website for it’s targeted keywords.

Our Off site marketing strategies include:

• Article creation for the keywords
• Article submission to directories
• Press release submission to PR directories
• Back link building – links from other web sites back to our client’s web site
• Blog monitoring for targeted keywords
• Social media marketing (such as Facebook, Twitter, Youtube)

To leverage the absolute best search engine rankings, both of these methods must be  implemented simultaneously for maximum exposure and benefit.   We use tried and tested methods that work for most sites, however search engines are dynamic, and achieving high rankings in competitive niches can take time.